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Focus on Internationalization
The strategic and operational plan for the official Guzzini e-store on Amazon has produced outstanding results.
1/7 Getting the digital transformation process underway
Having already commissioned FiloBlu to create a new e-commerce site fratelliguzzini.com, in June 2019 Guzzini also asked the company to run its Amazon shop.
2/7 Making the most of Amazon’s potential
It takes more than a mere presence on Amazon to make sales: the competition on the biggest marketplace in the Western world is fierce and organic visibility is influenced by rates of sales. FiloBlu can provide professional Amazon account management services and draw up investment and performance optimization strategies.
3/7 Straightforward internationalization
With more than 300 million customers all over the world, Amazon can offer brands almost global coverage with no need for brick-and-mortar stores. Even people who are not familiar with a brand can become customers thanks to the loyal following enjoyed by the most famous marketplace in the world.
4/7 A coordinated image spanning a range of channels
The first step in the new Amazon strategy for the Guzzini e-store was giving it a fresh look, with the same pictures, copy and videos that can be seen on the brand’s e-commerce site.
5/7 Tripling the year-on-year growth rate
FiloBlu takes care of every aspect of the Amazon project for Guzzini: the copy and pictures in every piece of content in the catalogue have been reviewed in order to optimize them for search engines and ensure that each product profile matches the one on the Guzzini e-commerce site. With the brand’s approval, the FiloBlu team draws up business and promotion plans for the marketplace. This led to an increase in growth from 56% to 174% in one year.
6/7 An Amazon shop for Spain
Having overhauled Guzzini’s Amazon shops in Italy, France, Germany and the United Kingdom, the FiloBlu team opened a new one for the Spanish market.
7/7 What’s next?
One of the next goals of FiloBlu’s joint initiative with Guzzini is to analyse potential openings and expand into other online channels and marketplaces across the globe.
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