CLEAR, SHARED GOALS
In our synergistic partnership with Pinko, we came together as one team to develop the company’s online presence, working on brand awareness, target audience engagement and digital sales. In-depth understanding of the brand’s image and positioning laid the foundations for an initiative that brought out the best in the collections online.
AN ALL-EMBRACING APPROACH
Our strategic approach had just one goal: to achieve exceptional business results together. Once we had decided in which areas to take action, we worked alongside the brand and provided advice and strategic support during the development of the digital processes. Moving onto the execution stage, we constantly monitored the online performances of all channels in all countries.
DRESS CODE: MULTITASKING
We provided proactive support in a range of fields, starting with initiatives on the retail front: strategy, the business plan, buying, merchandising and online store management. In terms of marketing, we took charge of lead generation using detailed customer profiling systems. In addition, we took the brand onto new marketplaces, carried out analytical assessments, offered strategic support and managed the channels that we had selected. Finally, we handled pre-sales and after-sales customer care on the brand’s e-commerce and social media channels, clearly highlighting a key concept: Pinko’s love for its customers.
AN INCREASINGLY PROMINENT BRAND
Innovation was the driving force behind our consulting services and digital asset management. This enabled us to respond successfully to changes in the markets and the expectations of end customers, thus ensuring that the brand gained an increasingly prominent position in the most relevant online searches.