08. Branding
Your story, our story
Analyze me
We understand you
Learning the story of a brand is the beginning of our work, as we aim to create experiences that fully reflect the Brand’s DNA. No matter the media, a brand should be immediately recognizable. Analyzing markets, competitors and user sentiment also helps us targeting opportunities and threats for every single context.
Creative energy
All at your service
FiloBlu consists of several teams that work together to offer you the best solution possible. Collaboration is an essential part of our process as the strategic team and the creative one work hand in hand to develop ideas and solutions that respond to your brand’s identity and needs.
Magic happens
Let's go on-air
This synergic work makes it possible to tweak and/or reinvent a brand’s story, capitalizing on its heritage while making it ready for the future, whether it’s online or offline. We are prepared to take you through every part of the journey: the creation of a campaign, art direction, UX and UI design, video and photo shooting, digital distribution. All is possible, if we make it possible.
Ottod'ame
Let us inspire you
Casual-chic fashion icon Ottod’ame aimed to bring the brand values into an emotional online shopping experience, taking customers to a journey into seasons, collections and evocative impressions.
Spalding
Masters of campaigns
Our partnership with Spalding proves that at FiloBlu is able to offer not only strategic and operational support, but also creative input to develop campaigns that will enforce your brand’s positioning and identity. Yes, we really are good at all sports.
Clementoni
A growth plan
Designing an e-commerce site for a well-established brand is an irresistible challenge. Presenting enticing new content and expanding communities is all part of our everyday working life. Clementoni asked us to help them to build a new digital identity. We went about it by developing a new e-shop, optimizing Clementoni’s performance on Amazon, embarking on a fresh, engaging approach to storytelling and taking a brand new selection of photographs. What was the starting point in all of this? The strategy.
