Learning the story of a brand is the beginning of our work, as we aim to create experiences that fully reflect the Brand’s DNA. No matter the media, a brand should be immediately recognizable. Analyzing markets, competitors and user sentiment also helps us targeting opportunities and threats for every single context. 

This synergic work makes it possible to tweak and/or reinvent a brand’s story, capitalizing on its heritage while making it ready for the future, whether it’s online or offline. We are prepared to take you through every part of the journey: the creation of a campaign, art direction, UX and UI design, video and photo shooting, digital distribution. All is possible, if we make it possible.

Designing an e-commerce site for a well-established brand is an irresistible challenge. Presenting enticing new content and expanding communities is all part of our everyday working life. Clementoni asked us to help them to build a new digital identity. What was the starting point in all of this? The strategy!

Furlanis is leader in production of decorative ribbons. Passion, quality, attention to details: we were inspired by the company’s values to design an evocative brand strategy and to visually and functionally redesign the new institutional site. Then, we defined a short, medium and long term roadmap, and we created a multi-platform & multistock digital ecosystem to optimize the management and increase sales.