An omnichannel strategy consists in communicating in an integrated way through all the channels of a brand: only this way is it possible to generate a coherent and effective communication outputs, which are engaging for users. It is with this approach that, starting from the best performing online channels, we can achieve great results offline as well.
The boundary between physical and virtual is crossed, reality is fluid. And we will be happy to guide you in this new all-round experience from which you will never want to go back.
Experience to store
The role of the store has changed: a place that transforms the brand into an immersive experience, where the customer is guided in a multisensory path that directs him to purchase. Interactive showcases, highly reconfigurable spaces, rapid timing: the store is redefined with the help of technology and data analysis. The experience is tailor-made, and offline and online meet.
An omnichannel growth plan
For La Martina, historic Argentine company founded by Lando Simonetti and active in the southern hemisphere, we studied an omnichannel growth strategy to accelerate the brand’s business processes. From retail management to strategic marketing, the project involves synergic development of all online sales channels through a new digital and communication approach. That’s how a large transformation of a historical brand begins.
A future oriented growth
For Antony Morato, we have created a digital growth and empowerment plan for the next three years.The project, which involved FiloBlu main key points – omnichannel strategy, retail, marketing and sales assistance – will allow the brand to accelerate its performance and to expand on international markets. For further details you do not have to wait three more years, just click below.