An omnichannel approach
La Martina, historic Argentine company founded by Lando Simonetti, chose FiloBlu to accelerate its business processes through a new strategic omnichannel approach: technological innovation, retail strategy, market presence and a strategic marketing plan are the drivers of the project’s development, which aims to grow sales by 30% right from the first year.
A true master stroke
As always, to improve sales performance and optimize its on-line brand positioning, we started with data analysis, managed by our Business Intelligence suite. The next step was to define short-, medium- and long-term goals, supporting the La Martina internal team in retail management, to present the on-line collections in the best way possible and to give greater importance to brand communication in the official e-shop. Then, in addition to activating the POS for save the sale in store, we integrated the single-brand and multi-brand stores for stock reading and product sharing through interfaces created ad hoc.
A winning digital marketing strategy
The project continues with strategic marketing consulting, which is always effective and always challenging. The points to be focussed on relate to drive-to-site actions and to increasing brand awareness and conversions. From CRM and SEO management to the creation of DEM in five languages, from the business plan to collection and capsule launches: every action works synergically within a well-defined strategic development plan.
Here, results count
We’re used to looking to the future. Sometimes, however, it is important to give value to what was done in the past. Numbers, targeted analytics and constant data monitoring help us understand if our planning was done correctly and enable us to optimise the next stages of the project.
*average of the first three months under FiloBlu management