A new dimension in style
E-COMMERCE EVOLUTION
FiloBlu and Hydrogen have a long-established partnership that has led an increase in the brand’s online performance. And an evolving brand needs a look to reflect the changing times.
The eclectic, cool and smart new Hydrogen e-shop fully encapsulates the company’s dynamic spirit and boosts its performance in the market.
An experience-oriented redesign
UX AND UI PLAY AN ESSENTIAL ROLE IN THE NEW E-SHOP
Combining UX, UI and creativity, we have redesigned the appearance and the functions of the website in order to bring out the best in the products and provide an exceptional digital experience.
We started by examining the user experience and planning new features. We will subsequently expand the customer care service by adding WhatsApp Business so that customers can be offered a live chat option.
Apparel with an unconventional identity
A TAILORED LOOK FOR THE BRAND
The new e-shop totally embodies the brand’s sporty spirit and urban appeal with its images and the way it showcases the collections. It is easy to browse through them thanks to the carefully selected items and the inclusion of interactive modules that reflect Hydrogen’s dynamic mood.
The next challenge
A B2B PLATFORM
The next step in our partnership with Hydrogen will be the development of a virtual showroom dedicated to B2B clients, with the capacity to manage wholesale distributors and agents. Visitors to the platform will be able to buy items from past seasons and order products from the new collections.
