Elisabetta Franchi

Endless elegance

Dreams have no borders

Elisabetta Franchi is an Italian fashion house that was looking to conquer the international online market. The collaboration with FiloBlu resulted in much more than an e-store: together with the brand we built a feeling, an emotion, and an experience.

Tailored solutions

Inspired by Elisabetta Franchi's world

Just like a piece of haute-couture, we crafted every aspect of the project with keen precision: content, technology, digital identity. All of this also reflected the designer’s personality, and resulted into an engaging new experience for the end user.

CAGR ECOMMERCE REVENUE
45%
ROAS 2018-2019
1268%
Clients database
1720%
E-commerce Conversion rate
5%

Results on the runway

Numbers speak for themselves

In 2019, Elisabetta Franchi increased its total revenue by 45%, CR Ecommerce (CAGR) by 5%, clients database by 1720%  and its ROAS has increased by 1268%. With these figures, we can unquestionably call it another successful collaboration.

The data refer to year 2019.

The power of connections

Virtual and real merge

Responsive business operations start with a multi-stock management system that tracks items availability in both, online and offline, stores in real time. The website offers innovative features to improve engagement and foster a user-friendly service. Furthermore, we harmonized online and offline services and integrated Elisabetta Franchi’s loyalty program with the e-platform: Black Card owners receive the same exclusive service as customers shopping in brick and mortar boutiques.

Always looking ahead

The future is written in the data

Our Business Intelligence suite allows the brand to collect, monitor and analyze its marketing performance throughout different channels. Data is the pivotal point of our strategy and they are also the ones that most effectively how our ability to meet pre-set goals. To capitalize on the gathered information, Elisabetta Franchi’s e-commerce platform uses Google Cloud technology.

Discover more on www.elisabettafranchi.com

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