STRENGTH THROUGH UNITY
The collaboration between FiloBlu and Altra Running was initiated with a definitive aim: to enhance Altra Running’s online footprint across Europe, striving to attain the digital prominence envisaged by the brand. It was a lofty endeavor in a multifaceted and fiercely competitive landscape. Since 2019, we’ve been addressing this challenge in harmonious coordination with VF Corporation (the multinational conglomerate that encompasses the brand) and the Altra Running team for Europe, the Middle East, and Africa. United as one team.
PIACERE EUROPA, NOI SIAMO ALTRA RUNNING
Altra Running was coming from excellent growth in the USA, achieved via an original approach and a strong innovative drive. However, in Europe, brand awareness was less consolidated compared to competitors. That’s why, during the launch phase of the first European e-commerce platform, we worked on the growth of digital assets – target audiences and the fan and customer database – through a robust SEO and Digital Marketing strategy.
FOR A CUSTOMIZED SHOPPING EXPERIENCE
Year by year, we have consistently collaborated with the brand, steadily introducing new functionalities and services aimed at elevating the customer shopping experience. Our strategic initiatives have extended to meticulous merchandising management, sophisticated automated email strategies, efficient product logistics, and direct customer delivery – key touchpoints that have been instrumental in fostering the brand’s growth across various countries and market stages.
A BOOST IN SALES
In our nearly five years of collaboration, we’ve seen exponential growth in sales: a surge of +85% in 2021, followed by +50% in 2022, and a projected +40% for 2023. FiloBlu has consistently supported the brand in its every phase, from strategic planning to execution, drawing on the expertise and skills of our store management and the dedicated pre- and post-purchase efforts of our customer care team.
CONQUERING THE EUROPEAN DIGITAL MARKET
After successfully establishing itself in the European running industry, the brand is now poised to strengthen its foothold in the digital market, partly through the adoption of new technological assets. The goal is clear: to optimally respond to the anticipated increase in sales volumes and revenues in the coming years, and to steer the brand in the most strategic countries in terms of sales: the United Kingdom, Germany, Italy, France, the Netherlands, and the entire Scandinavian region.