First of all
THE CUSTOMER EXPERIENCE
Our ongoing years-long collaboration with ICEBERG began with defining the role of the online shop – from the start, it was seen as an integrated platform within the brand experience ecosystem. From this initial definition, we devised a commercial and product strategy where we took responsibility for all e-commerce management activities – from buying and merchandising to website management. All this with one common goal: to unify the customer experience across various touchpoints.
The second step
IS KNOWING YOUR AUDIENCE
Right from the start, we supported the brand’s ambition to establish a foothold in particular markets – boosting visibility and enhancing performance – always with a precise and authentic understanding of our target audience, their favorite products, and the sales figures achieved in specific countries. By meticulously analyzing online consumer’s needs and preferences, we’ve managed to shift from solidifying brand presence to expanding market share, notably in the USA, Germany, the UK, and Italy.
Third: the data
VIA OUR BUSINESS INTELLIGENCE
To create a valuable online shopping experience, we guided users through their purchasing journey, starting with the development of a sound e-commerce strategy – underpinned by insights gathered through our proprietary Business Intelligence suite. Every day, we monitor and analyze KPIs related to user behavior, sales outcomes, and the ICEBERG online store performance This enables us to make data-driven decisions, such as organizing the online storefront: from homepage to special sections like “Shop by Look” and “Lookbook”.
Finally, the outlook
TODAY'S WORK FOR THE ICEBERG OF TOMORROW
We continuously work on growing the online shop, focusing on the target audience and the customer database via a robust SEO strategy. Our efforts are aimed at enhancing the website’s visibility on search engines for keywords relevant to the Brand, driving qualified traffic from search engines, and ensuring higher traffic volumes and improved quality of visits to the digital store, all to increase conversion rates.
The interview
with Class TV Moda
The highlights of our collaboration with ICEBERG as shared with Class TV Moda during Milan Fashion Week Fall/Winter 2024-2025.
