THE E-SHOP HAS COME OF AGE
Il Gufo and FiloBlu began working in partnership with a clear objective: to give a new look to the e-commerce site, making it fresher and more appealing thanks to user-friendly visuals that can pave the way to the brand’s business goals. In order to take on this ambitious challenge, it was necessary to combine Design, Technology and Retail systems using a wide range of skills and know-how. We pulled out all of the stops and put together a completely overhauled, mobile-friendly e-commerce site that is specially tailored to complement the brand’s omnichannel plans.
OUR STRATEGY REVOLVES AROUND THE CUSTOMER EXPERIENCE
Taking the customer experience as our starting point, we flawlessly fused the customer journey, platform and brand identity. With our varied team of UX and UI designers, art directors, retail consultants and programmers, we reorganized the siloing to make browsing easier, added new sections and functions, and coded all of the technical details, then ensured that everything reflected Il Gufo’s distinctive visual identity. Constantly interfacing with the brand, we offered advice on how to maximize performance and produced an interconnected website that works in synergy with the retail stores and the wholesale network.
WE LET THE NUMBERS DO THE TALKING
We trust the numbers to tell us how well we are working. We have speeded up our processes and achieved exceptional results by working side by side with our clients. We have a deep-seated devotion to numbers: we analyse data, monitor them and take our lead from performances in order to raise future expectations, in a constant improvement process.
THE B2B PROJECT
The next step in our partnership with Il Gufo is a B2B initiative. We are already developing a virtual showroom that will be launched in the coming months. It is a fully customized platform that is designed for use by all directly operated stores and wholesale players. Providing an immersive, user-friendly experience, it will tie together the brick-and-mortar and digital networks.