Antony Morato is an international brand that is Italian at heart.
Style and fashion for the contemporary man.
FiloBlu has realized Antony Morato
online store for B2B and B2C customers.
1/7 B2B e-commerce
The B2B e-commerce platform for the brand’s wholesale customers can only be accessed by users who log in. It is integrated with the company’s management system, which is controlled through web services. This means that all information can be managed in real time, with stock details being synchronized, and orders and customer records being handled and updated.
2/7 Project characteristics
The B2B platform produced for Antony Morato made the re-stocking process quick and simple, while bringing a totally unprecedented vision to the business-to-business world, with cross-selling proposals, updates and promotions exclusively for select groups of customers. In addition, the site allows both individual products and batches to be viewed and bought.
3/7 Shop by Look
In the dedicated Shop by Look section, the proposed outfits can be viewed one after the other by watching a slide show, or by swiping on a mobile device.
4/7 Video tutorial
A special video tutorial was produced to present the new B2B platform and encourage wholesale customers to use it. The tutorial clearly explains how to make the most of it and introduces the key functions for customers of this kind.
5/7 B2C e-commerce
After teaming up to develop the B2B platform for wholesale customers, FiloBlu and Antony Morato strengthened their ties by producing a new B2C store with the main objective of improving the visibility of the data from the online store and following a clear strategic vision.
6/7 Project characteristics
Thanks to a process that began with analysis of the UX and the type of users that visit the website (Brand Personas), the project currently encompasses 13 different websites in five different languages that cover almost everywhere in the world. Furthermore, international partners have been selected to contribute to operations, such as Adyen for the payment systems, Amazon AWS for server infrastructure management and NetSuite – Oracle for the various in-house management processes.
7/7 User segmentation
A big communication drive was carried out with the goal of ensuring that all store customers were also registered website users, so that customers of the online store could be segmented by their shopping habits and dedicated promotion activities could be conducted.
A project that is constantly growing and evolving, with a highly omnichannel-oriented approach. Objective: full integration between the e-commerce database and the company CRM system in order to place brick-and-mortar retail customers and users of the online shop on more and more of an equal footing.
Sarah Giacomello, Online Store Manager – FiloBlu