01. Strategy
The power of thinking ahead
Where are we now?
The status quo
The strategic direction planning always starts with a simple question: where is your brand now? Or, more specifically, where is your ecommerce now? Defining this is crucial to any further move. Do you need to start your e-store from scratch? Do you already have one but it needs to be consolidated? Or maybe it happens to be in a descending phase and needs a boost? Perhaps it is beginning to underperform and needs a relaunch? So first of all, let’s take a look in the mirror.
Where do we want to go?
Achievable goals
Analyzing the scenario – market, consumers, benchmarks – they allow us to trace the path of our journey and define our objectives. If you are a startup we ask: what processes or services need to be created? If your e-store is already operational, what do we need to implement to optimize it?If your online business is not performing as you would wish to, where are the gaps and how can we close them?
Strategy is like salt
It makes everything taste better
Every intervention needs to be justified from a strategic viewpoint. We first ask and analyze, and only then start with the project. Whether you want to perform better in terms of revenue, increase your client database or improve your user experience – all intervention is designed to fit your specific needs and the chosen strategic direction.
Pinko
Clever style
We don’t have a magic spell, but we do have the right solution for every one of our clients. With a detailed consulting work, we supported the widely known fashion brand Pinko in implementing and enforcing its digital presence. Discover how we made it.
Clementoni
A growth plan
Designing an e-commerce site for a well-established brand is an irresistible challenge. Presenting enticing new content and expanding communities is all part of our everyday working life. Clementoni asked us to help them to build a new digital identity. We went about it by developing a new e-shop, optimizing Clementoni’s performance on Amazon, embarking on a fresh, engaging approach to storytelling and taking a brand new selection of photographs. What was the starting point in all of this? The strategy.
Seventy
A growth and internationalization process
The first step in the project with Seventy was drawing up the brand relaunch strategy. As strategic partners, we worked side by side on the development of a global repositioning vision for Seventy. How did it go? Come and take a look.
Furlanis
Values projected to the future
Furlanis is leader in production of decorative ribbons. Passion, quality, attention to details: we were inspired by the company’s values to design an evocative brand strategy and to visually and functionally redesign the new institutional site. Then, we defined a short, medium and long term roadmap, and we created a multi-platform & multistock digital ecosystem to optimize the management and increase sales.
