FiloBlu dedicates three hugely successful days to digital interaction and online business

Engage, 22/03/2022

FiloBlu’s new event format for Milan fashion week grabbed the attention of numerous visitors and more than 50 talents thanks to the entertainment, workshops and original initiatives at the hub on Via Agnello, near the cathedral. It was a great opportunity to present FiloBlu’s digital growth strategy for brands and content creators.

The strategic consulting firm – which was founded in 2009 – really hit the mark with the online business events that it organized over the course of three days. They were hugely successful and added a unique touch to the fashion week in the Italian city, which has just come to an end. The social and interactive hub was in FiloBlu’s Milan premises on Via Agnello, near the cathedral. From 23 to 25 February, it played host to a new event format combining numerous initiatives that demonstrated and showcased the firm’s digital growth strategy for brands and content creators. Guests, artists, companies and more than 50 talents came together to immerse themselves in the fashion industry and enjoy a unique array of live broadcasts, interviews, music and special contents.

On the first day there was a FiloBlu Open Day with an online and offline training session discussing significant, topical matters such as Omnichannel Branding, Social Commerce, Multi-channel Marketing Plans and maintaining a strategic presence on Online Marketplaces. There was also a look at cutting-edge issues such as the Metaverse and NFTs (with contributions from Filippo Ricci of Koinsquare & Jigen), as well as marketing strategies (with Anna Nibioli of Google Cloud), and a focus on CRM.

Next up was the Blu Room, which was back after its successful debut last September with a variety of initiatives including personalized make-up and hairstyling sessions for content creators before fashion shows, and a grooming service for our four-legged friends.

Then there were the Dressing Room and the Social Room. The former was a place where guests could choose outfits with the help of professional personal shoppers and stylists. Mood videos were constantly screened in the latter, providing guests with the perfect chance to snap a few pictures to share on social media. In addition, there were live Instagram broadcasts featuring radio interviews with various artists by Naomi Moschitta, Ernesto Trapanese and FashionTV.

The last day was rounded off in style with a Gala Evening. The line-up attracted an enormous audience of content creators and members of the trade, who were entertained by the artists from the KNTNR community. Names such as DramaLove, I Saldatori, Enrika, Garbino and Violet performed covers and original tracks.

The following participated in this edition: San Bernardo, Amarossa, Anitroc, Antony Morato, Attic & Barn, Bric’s, Collistar, Elisabetta Franchi, forte_forte, Frau, Gallo, Hydrogen, instax Fujifilm, L’Autre Chose, La Martina, Lotto, Kimbo, Malìparmi, Marcus Rohrer, MKS Studio, Nutriva, O bag, OOF WEAR, ottod’Ame, Paolo Scafora, Phobia Archive, Pinko, Pype, Redken, Seventy Venezia, TONIPELLEGRINO Art And Science, and Ukkia Pet Boutique.