Fashion Magazine, 22/09/2021
During Milan Fashion Week, FiloBlu is getting busy in the Blu Room: a special hub in the company’s Milan premises on Via Agnello where make-up and hair styling services are offered to influencers, celebrities and content creators.
The consulting firm founded by Christian Nucibella supports companies during the digital growth process and the aim behind this new initiative is to continue to develop and consolidate its influencer marketing activities. The Blu Room is a space that caters specifically to the needs of content creators and can help them to enjoy their best Milan Fashion Week ever, thanks to an all-embracing experience that provides the scope to create original, high-quality content.
Some of FiloBlu’s clients have decided to provide support and assistance for influencers and join the sponsors of the Blu Room, including Collistar, MKS Milano Fashion Agency, ToniPellegrino Art & Science for Hairdressing and instax. Ciesse Piumini will also be there with the top items of outerwear from its latest collection, helping to create a bespoke event for content creators.
In addition, FiloBlu will open the doors of the KntNnr-Artists’ limited editions showroom, just three months after the founding of the company. It is a start-up that was launched to support Italian talent, with CEO Katia Simionato at the helm alongside Christian Nucibella. Its mission is to make sustainable products and take an innovative approach that revolves around the creativity of artists and other talents.
Until 25 September, the company’s premises will be open from 10.00 am to 7.30 pm every day so that visitors can see an artistic and technological installation designed by FiloBlu’s omnichannel team, with presentations of the first capsule collections and limited edition selections produced in collaboration with the artists. An interactive and experience-based system developed by Davide Tiso will enable visitors to engage with the products on display and fully immerse themselves in the KntNnr world. The green outlook will be underlined by a partnership with Amarossa, a label by the footwear manufacturer Peron. It is making its debut with its first eco-friendly shoes, designed by David Beauciel.