FiloBlu invests in the future with web 3.0 and presents the new FiloBlu.x division

Engage, 13/05/2022

FiloBlu highlights the world of Web 3.0 at Netcomm Forum, Italy’s leading e-commerce event. During the event at MICO – Milano Fiera Congressi and in live streaming on the event’s channels, the on & offline strategy consultancy company presented the FiloBlu.x division, a unit that aims to create new digital values and skills for brands to enter Web 3.0, through the creation of tomorrow’s business models and innovative consumer experiences.

The workshop ‘I thought it was Metaverso instead it was Web 3.0’, which featured Davide Anali and Francesco Regis, respectively Head of Marketing and Senior Account Manager at FiloBlu, talked about the revolution taking place in the new world and how important it is for companies to be there and really understand its dynamics, representing an opportunity to gain a competitive advantage in terms of business.

Every sector will be able to benefit from this revolution if companies know how to go beyond the technological aspect and pay attention to the strategic side and the development of marketing and communication activities to support Web 3.0 projects.

In this new world, which sees at the center tools such as NFT, cryptocurrencies and networks SocialFi, GameFi and DeFi (decentralized finance), and through the FiloBlu.x Unit, the company will continue to support brands in boosting their online business by adding new digital know-how for the development of Web 3.0 projects and activities related to the world of online visibility and community building: the creation of a network of crypto artist and vertical creator to this industry will stimulate hype and engagement.