Analysis of the situation
When we started our collaboration with Lamborghini, the road was not so clear. The B2B platform was not fully integrated within the internal management systems, order approval times were too long, there was no data analysis on customers and sales. There was quite some way to go.
Our goals with Lamborghini were both strategic and operative. First, we aimed to enforce the sales network, define a commercial and promotional plan, and rationalize the relation with the physical stores. From an operational point of view, we had to define a new organizational model in order to fasten, simplify, and digitalize the brand’s B2B channel.
A platform designed for a specific target
We digitalized the whole process and introduced a highly performative e-commerce platform for the B2B channel. We know how important it is to give every client a special treatment. This is why we created a B2B-only interface to answer the need of a specific customer audience, improved e-mail marketing campaigns, and enhanced stock and delivery operations as well sales assistance performance.
Good work pays back
Our intervention soon showed its results: +27,27 orders and +60% in revenue in 2020 only.
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Because business to business is our business.