Products and services that make a difference
OUR PRODUCTS
Whatever challenge lies before them, FiloBlu can support its clients in every stage of the development process thanks to its network of qualified professionals and its wide range of products to cater to every business need.
Areas of Expertise
Awareness +
Identifying the most relevant and interesting touchpoints to reach potential consumers and increase brand awareness.
Lead Generation +
Building and qualifying the user database through strategic actions and cross-channel activities as a starting point for further engagement and loyalty.
Performance +
Planning, creation and fine tuning of all the activities aimed at generating revenue and conversions in general, enhancing and testing all opportunities.
Advergames +
Development and launch of ad-hoc gaming projects to promote the brand or support a product/campaign launch.
DEM +
Designing and planning email marketing activities with the aim of consolidating brand loyalty and increasing performance.
SEO +
User-intent analysis and on- and off-site interventions to increase visibility and boost results through organic search engine positioning.
Affiliation +
Defining campaigns, projects and collaborations with international players to support brand and store activities.
CRM +
Analysis, development and implementation of CRM platforms and activity streams to build valuable audience relationships and improve consumer lifetime value.
Retail Management +
Driving, growing and managing brands’ online business, alongside the offline channel, in a mix of retail expertise, digital know-how and a great passion.
Store Management +
Thanks to our knowledge of digital tools, technical, organizational and relational skills, we manage brands’ online business.
Buying +
Definition of the products range, coming from sales performance analysis.
Sales Assistant +
We guarantee an outstanding shopping experience through a high level of service focused on user satisfaction and loyalty.
Sales Plan +
Definition of strategic and coordinated online and offline activities to reach the target audience.
Merchandising +
Definition of the shop-window plan in line with the brand's communication, commercial and editorial plan, both online and offline, on a sell-out basis.
Social Shopping +
Instagram and Facebook shops are immersive online shop-window that allows users to discover the brands’ products, using a new kind of shopping experience.
Retail Data Analysis +
Definition of how the store performance and the main KPIs are analysed.
In-sourcing +
Support, training and consultancy for the process of in-sourcing the digital activities of brands.
Digital Transformation +
We drive growth. We support brands' digital transformation processes with a performance-based and data-driven approach, aimed at optimizing investments and increasing sales to ensure sustainable and long-lasting growth trajectories.
Marketing Strategy +
Promoting a product and its value, while meeting people’s desires and needs. Our goal is to convince people to act, buy, interact and remember a message, with a measurable, sustainable and optimisable business outcome.
Online Retail Strategy +
Best practices, vertical cross-sector know-how and transversal skills allow us to support brands to open and/or optimize their digital sales channels: a complete offer that includes identifying the ideal online store format, defining the sales plan in line with the marketing plan and buying activities consistent with defined sales strategies.
Brand Identity & Communication Campaign +
Our communication campaigns are the result of combining strategy, creativity and marketing. A solid, circular approach, where the achievement of set goals drives the development of creative concepts. In this process, the cooperation between internal teams allows campaigns to be properly enhanced, so that they’re aligned with the sales rational and oriented towards sales performance.
CRM & Customer journey +
Our direct experience in supporting multi-sector brands by building valuable databases has enabled us to develop sales-oriented CRM solutions to address three specific needs: community enhancement, database growth and customer insight.
Brand Strategy & Positioning +
We help brands to define their DNA, creating a direct link to consumers. The identification process is therefore easier, clearly showing differences from competitors and highlighting their uniqueness and goals.
Digital Training Empowerment +
Our cross-disciplinary skills allow us to support brands by promoting in-house development of digital culture. We also highlight the key competencies needed to work successfully in today’s ecosystem and we transfer the know-how that we have learned in over ten years’ direct experience.
USA Localization +
Direct knowledge of the market and a strong network of first-level partners allow us to support brands in their localization on the US market: an all-round action, ranging from technological infrastructure, redesigning logistics/operational processes, to revising commercial and marketing rationale.
China Localization +
Direct knowledge of the market and a strong network of first-level partners allow us to support brands in their localisation on the Chinese market: an all-round action, ranging from technological infrastructure, redesigning logistics/operational processes, to revising commercial and marketing rationale.
Social Media +
Analysis, strategic/creative planning and operational management of social channels, both from a community management and social advertising perspective.
Facebook +
Analysis, strategic/creative planning and channel operational management, both from a community management and social advertising perspective.
Instagram +
Analysis, strategic/creative planning and channel operational management, both from a community management and social advertising perspective.
LinkedIn +
Ongoing management of corporate asset and development of B2B targeted campaigns, enhancing specific characteristics and the platform opportunities
TikTok +
Creative and strategic support to plan campaigns, challenges and advertising activities on TikTok, with a strong focus on the evolutionary innovations of the platform.
YouTube +
Creation and development of YouTube presence, while supporting the creation of ad-hoc video contents, consistent with the brand objectives.
Spotify +
Creation and development of Spotify presence, while supporting the creation of ad-hoc audio contents, consistent with the brand objectives.
Amazon +
Possibility to start the 3 proposed business models: Vendor, Seller FBM, Seller FBA on European territory in countries reached by Amazon. Support in selecting a consistent business model, opening and setting up sales accounts, connecting to the platform, uploading and managing catalogs, selecting the buying and merchandising assortment, customer service, activating the brand registry service, creating the brand store, creating a+ pages, optimizing the catalog, indexing the product sheets, assisting in managing the sales calendar, managing digital advertising activities in the platform, ongoing analysis of sales data. FiloBlu can take care about sales, invoicing and delivery of the goods on behalf of the brand.
Zalando +
Management of the Zalando Marketplace model in the EU (including ZFS service). Opening and set-up of sales accounts, connecting to the platform, loading and mapping catalogs, selecting buying and merchandising assortments, 2nd level customer service, creation of the brand store, scheduling digital advertising activities in the platform, ongoing analysis of sales data. Agreements with the couriers indicated by Marketplace, necessary for delivery/return management according to requirements.
Privalia +
Management of Flash Sales and Brandsplace on Italian, French and Spanish territory covered by the service. Opening and set-up of sales accounts, connecting to the platform, loading and mapping catalogues, selecting buying and merchandising assortments, 2nd level customer service, managing the commercial/deal calendar, creation of the brand store, scheduling digital advertising activities in the platform, ongoing analysis of sales data.
Winkelstraat +
Management of the Marketplace model in 3 countries in the Nordic region (BE | NE | LUX). Opening and set-up of sales accounts, connecting to the platform, loading and mapping catalogs, selecting buying and merchandising assortments, 2nd level customer service, ongoing analysis of sales data.
Miinto +
Management of the Marketplace model in 7 countries in the Nordic region (NO | DK | SE | FIN | BE | NL | PL). Opening and set-up of sales accounts, connecting to the platform, loading and mapping catalogs, selecting buying and merchandising assortments, 2nd level customer service, ongoing analysis of sales data.
Omni-channel Strategy +
Creating an in-store experience, with the aim of getting consumers to interact with the brand in an unconventional, engaging and immersive way.
Interaction Design +
Interactive installation, as a result of combining hardware choice and software development, in order to develop experiences catering to the needs of certain project KPIs.
Drive to Store +
Cross-channel engagement strategies using online activities as a leverage to drive customers to physical stores, in a frictionless view.
Data Analysis +
Analysis and interpretation of the most significant data and KPIs in order to understand the project's progress, identify areas for improvement and enhance the potential for growth.