A New Digital Market
THE EUROPEAN LAUNCH
The partnership between FiloBlu and Smartwool heralded the American brand’s introduction to the European market, beginning with its first e-commerce site in the UK in 2019. This expansion continued with the launch of online stores throughout the EMEA region, including Italy, France, Spain, Germany, the Netherlands, and the Scandinavian countries, over the following years.
It's all a matter of strategy
BUT THERE'S ALSO A LOT OF MANAGEMENT AND EXECUTION
First, we focused on growing digital assets such as target audiences and the newsletter subscriber and client databases. Then, through advertising campaigns, we developed the brand’s desired digital positioning in various European countries. Finally, we supported the brand execution, managing and developing the technology of the store, handling order fulfillment from a dedicated warehouse, and managing post-sale interactions with a dedicated European customer care team.
They who dream big
ACHIEVE EXTRAORDINARY RESULTS
In the complex competitive European landscape, the synergy between the FiloBlu, Smartwool EMEA and VF Corporation (the multinational that owns the brand) teams has been crucial for successfully managing the challenges we’ve faced. The results have consistently been very positive, with double-digit growth year over year, steady consumer appeal, a continuous increase in sales, and an exponential rise in the brand’s presence in the European digital market.
New challanges
NEW TECHNOLOGIES
Today, Smartwool is positioning itself to effectively handle increasing volumes and revenue, while also strengthening its foothold in key European markets that are crucial for sales. Thanks to new technological assets, the brand is now equipped to closely monitor its e-commerce operations, allowing it to assess results and plan future strategies.
