A true Italian story
It all starts with Italy
Our partnership with Bric’s began in 2021, when the brand chose us as a strategic partner to accelerate its digital business. Bric’s is a brand built on over seventy years of Italian craftsmanship and expertise, and our challenge was to put this Italian heritage at the forefront. For this reason, we started with the design of their new online shop, replicating the in-store boutique experience. We highlighted the brand’s values and history through a Made in Italy aesthetic, focusing on the passion for travel that drives all European customers.
The new European project
New product lines, new target, new marketing plan
During the launch of the new European e-commerce site, we transformed the customer experience by showcasing iconic products, new handbag collections, and collaborations with luxury partners like Porsche Design and Zero Halliburton. We also introduced customization options for luggage, allowing customers to add personalized engravings and tags. Our efforts then shifted to expanding digital assets—growing target audiences and building the fan and customer database—through a solid SEO and digital marketing strategy, reaching new generations while reinforcing loyalty with current customers.
Big challanges
Big results
Our business strategy was focused on solidifying the brand in key markets and then boosting brand awareness in emerging markets. This approach helped us grow our customer database and implement targeted loyalty and promotional strategies for different markets. We saw impressive growth in both audience size and revenue.
Here, results count
We’re used to looking to the future. Sometimes, however, it is important to give value to what was done in the past. Numbers, targeted analytics and constant data monitoring help us understand if our planning was done correctly and enable us to optimise the next stages of the project.
The data refer to the H1 2024 versus H1 2023.
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