News, Events, and Projects by FiloBlu

FiloBlu x Sustainable Platform

We partner with Sustainable Platform in its digital evolution, the Italian holding company devoted to sustainable fashion, uniting the brands THEMOIRè and OOF Wear. This collaboration seeks to cultivate a robust and scalable digital ecosystem that seamlessly integrates performance, innovation, and compelling storytelling.

Through a holistic approach, we support Sustainable Platform across all digital touchpoints—from orchestrating e-commerce operations to crafting a coherent and distinctive customer experience, as well as curating editorial content designed to engage and inspire the brands’ communities.

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FiloBlu x Seventy Venezia

Since 2020, we have been supporting Seventy Venezia in developing its digital ecosystem through an integrated approach that covers online merchandising management, commercial strategy, logistics, and customer experience. This synergy has enabled the brand to strengthen its position within the quiet luxury segment and achieve an average year-on-year growth of +35–40% in recent years.

In September 2025, the collaboration evolved further with a replatforming project from Adobe Commerce to Shopify, which included a complete website redesign aimed at optimizing performance and enhancing the omnichannel user experience.

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Omnichannel for growth

When a customer walks into a store and the desired product isn’t available — whether it’s a sold-out size, a missing colour, or simply an uncertain choice — it doesn’t have to mean a lost sale.
Save the Sale is the solution that enables brands to turn every interaction into an opportunity by integrating the online and in-store assortments. Through a dedicated tablet, customers can access the brand’s digital shop directly from the store, explore the full catalogue, and complete their purchase with the support of in-store staff.

The result is a seamless omnichannel experience, where the barriers between physical and digital retail disappear. The store becomes the first touchpoint in a borderless customer journey, offering endless shelves and new conversion opportunities – even when the physical product is not in stock. Data management is secure and compliant with current regulations, while human interaction remains at the centre of the experience. With Save the Sale, every store visit becomes a concrete opportunity to sell, build loyalty, and drive innovation.

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Reputation and Customer Experience

In an ever-evolving digital landscape, delivering a seamless, enjoyable, and frictionless shopping experience is a key strategic lever for any brand to succeed. Alessia Tono, Head of Customer Experience at FiloBlu, shared with Trustpilot our integrated approach to customer experience and online reputation management. This vision goes far beyond traditional customer service, aiming to build lasting, value-driven relationships with consumers.

Partnering with a platform like Trustpilot allows us to amplify the voice of the customer, turning each review into a powerful tool for growth and brand credibility. Success stories such as those of Calzaturificio Frau and Antony Morato demonstrate the tangible impact of our method, with rapidly improved TrustScores and performance that exceeds industry benchmarks.

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Our news

FiloBlu x Sustainable Platform

FiloBlu x Seventy Venezia

Omnichannel for growth

Reputation and Customer Experience