E-commerce Management

We identify and plan concrete actions within a digital strategy that aligns with offline commercial objectives, aiming to achieve revenue and brand positioning goals. This includes developing the core functions and format of the online store, as well as analyzing pricing policies in relation to market positioning and competitor or reseller offerings.

We strategically define the product assortment, a key element in achieving revenue and brand awareness goals in online sales channels. We manage the entire 'Order to Buy' process, conducting detailed sales performance analysis to optimize the product offering and maximize results.

We oversee localized commercial actions, alignment with offline sales policies, storefront planning, holiday calendars, and the promotion of special product releases or capsule collections for the brand’s e-commerce channel. Additionally, we manage lead generation, database growth, and customer loyalty, implementing targeted strategies to engage users through triggers, segmentation, and tailored incentives.

We design product pages that provide users with all the necessary information for a seamless and satisfying online shopping experience, balancing detail with clarity. We manage online storefronts, optimize visual merchandising, oversee collection launches, and handle related product management, implementing targeted upselling strategies.

We define the warehouse organization model and logistics procedures, with localization options in the UK and US. We analyze product-specific requirements, regulatory and tax aspects, and assess the overall impact on logistics to ensure efficiency and compliance at every stage.

We integrate stock management across e-commerce, marketplaces, logistics warehouses, and physical stores, defining priority criteria for warehouse engagement. This approach enhances the customer experience while optimizing costs for the brand.