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As highlighted in our report ‘The key role of the Marketplace in a full-funnel strategy‘, the marketplace channel continues to be a strategic lever for brand growth. Successfully managing this channel today requires cross-functional managerial figures who can blend analytical, operational, and strategic skills. As explained by Filippo Quattrone, Head of Marketplace at FiloBlu, in an interview featured in the latest issue of Fashion, the Marketplace Manager acts as a true general manager dedicated to the channel — someone who can interpret sales and margin data, lead effective commercial negotiations, ensure high service standards in logistics, and collaborate seamlessly with both internal and external teams, from design to tech.

It is a complex and highly specialised role, requiring a deep understanding of the unique logic behind each platform, the ability to adapt business processes to meet marketplace standards, and the expertise to shape a coherent and targeted product offering. The ultimate goal is to maximise revenue while maintaining a healthy balance between profitability and brand positioning, through an optimised product catalogue, high-performing logistics, and a pricing strategy aligned with overall business objectives. In this context, building synergies between e-commerce and marketplace channels is essential to prevent overlap and to fully leverage every digital touchpoint.

In an interview with Fashion Magazine, Valentina Missana, Chief E-commerce Officer at FiloBlu, shared with journalist Elisabetta Fabbri how the fashion industry is undergoing a phase of consolidation, driven by a growing awareness of the potential of digital channels. To continue growing, the goal today is to increasingly integrate the physical and online experiences, placing the customer at the centre of a consistent, data-driven journey.

One of the primary challenges for online sales channels is profitability, which is increasingly under pressure due to rising costs associated with logistics, shipping, and digital marketing. For this reason, at FiloBlu, we support our brand partners in developing medium – to long-term strategic planning – based on a data-driven approach and an international vision.

Moreover, marketplaces represent a fundamental lever for increasing visibility and brand awareness, but they require careful management that aligns with brand positioning and remains economically sustainable. At the same time, there is growing interest in digital outlets and social commerce, which are considered advanced touchpoints capable of extending the product lifecycle and reaching new audience segments in a targeted and effective way.