FiloBlu x FRAU
Since 2018, we have been supporting FRAU in strengthening its digital and international presence, with the goal of integrating every touchpoint and delivering a seamless, coherent and valuable shopping experience. Recently, we assisted the brand in migrating from Adobe Commerce to Shopify, creating a unified ecosystem that makes the e-commerce channel more efficient, flexible, and focused on international growth.
The new e-commerce platform has been designed to provide an immediate and intuitive shopping experience. We implemented custom modules and dedicated apps to tangibly enhance the customer experience. Since the launch of the e-commerce channel, FRAU has achieved an average annual growth of 25%, expanding its customer base and reinforcing the brand’s market positioning.