Business Intelligence

Integrated analysis of key digital KPIs (Customers, Products, Customer Care, and Marketing) to support the definition of the brand’s online sales strategy, both short-term and long-term.

We monitor the performance of accounts based on marketplace SLAs (ratings, fulfillment times, customer service response times, etc.). We analyze sales trends (revenue, best sellers, conversions, return rates, restocking for out of stock items) and channel profitability, creating what-if scenarios to optimize channel and catalog management. We also compare product prices with competitors or third-party sellers.

We perform in-depth customer segmentation analysis using behavioral targeting to classify and group customers based on the date of their last purchase, frequency, and the value of their transactions.

Monitoring and analysis of store performance and key KPIs to define strategies and actions needed to achieve online channel sales goals. Identification of new development opportunities and definition of next steps to implement.

Integration of systems for real-time data synchronization, optimizing the efficiency of business intelligence processes and ensuring immediate access to up-to-date information for fast and accurate strategic decisions.

Development of solutions for integrating data from multiple sources, ensuring a centralized and consistent flow of information to support advanced analysis and improve decision-making processes.