The key role of the Marketplace in a full-funnel strategy
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Leveraging marketplaces to conquer new market
Using international marketplace platforms presents a strategic opportunity to penetrate new markets, shortening development lead times and gaining valuable insights from sales data.
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Selling on marketplaces doesn’t cannibalize direct e-commerce sales.
Analysis shows that marketplaces do not erode the customer base of a brand’s official e-commerce, nor do they shift sales from one channel to another. Instead, they act as complementary channels. Marketplaces increase brand visibility without compromising customer loyalty, as they target a different audience.
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Best sellers: Marketplaces vs. Brand E-commerce
Data shows that the best-selling products on marketplaces often differ from the best sellers on the brand’s e-commerce. This confirms the opportunity to diversify the product offering without overlap.
