Master the Marketplace to make it a driver of growth and profitability
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The growing marketplace channel
Over the past few years, the marketplace channel has seen an accelerated growth trajectory, outpacing proprietary e-commerce in both growth and volume. Industry reports show marketplaces now represent more than 55% of online GMV in Europe and more than 50% globally, with higher penetration in categories such as e electronics, home & living and beauty.
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Marketplace Success Strategies
Activating or scaling the marketplace channel isn’t just an operational problem. It requires a clear organizational infrastructure, cross-functional oversight of all critical functions and the appointment of a channel owner with real decision-making authority. In other words: governance.
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Our Approach to Marketplaces
We combine strategic vision, execution capability and data governance, creating a solid, yet flexible operational framework, suited to each phase of channel maturity, from initial market entry to a full-scale and internalized strategy.
