Holiday Season & Peak Season: it’s never too late for a fine tuning
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Key Drivers for the holiday season
Analyzing the key drivers is essential to defining a strategy, evaluating brand positioning and transforming data into tangible advertising and sales results. The report explores four key areas, activities, channels, markets and product availability, to offer a clear vision and practical tools to navigate the peak season.
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Customer experience at the center
Customization, supported by CRO tools, makes the buyer journey more engaging and effective. A curated experience not only drives a significantly higher return, it also demonstrates how the loyalty of even a small percentage of clients can significantly impact revenue.
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Innovation and customization
Artificial intelligence and advanced technologies make the buying experience increasingly personal: suggestions based on previous purchases, fitting tools, augmented and virtual reality, bespoke products, gamification and digital assistants. At the same time, customer service remains pivotal. The human touch is key for a highly segmented customer looking for a truly tailored experience.
