Digital Retail: from buying opportunity to a unique customer experience
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Digital Retail for e-commerce
It defines the online commercial strategy, optimizes Buying and Merchandising decisions and promotes the Omnichannel strategy. It ensures integration with marketing, aligning the commercial and media plans to satisfy client needs across platforms and increase sales opportunities.
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Retail Management in FiloBlu
In FiloBlu, digital channel management combines data analysis with forecasting to optimize sales. Assortment, cross-selling and up-selling strategies enhance the user experience, while the commercial plan turns strategy into actionable opreations to achieve objectives.
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Challenges for e-commerce
According to our Retail Managers, in 2025 the main challenges for e-commerce will be optimizing stock, implementing omnichannel strategies and integrating retail and marketplaces. The focus will be on increasing sell-out and average transaction value, with attention to retail-marketing integration. The common goal will be maximizing results and margins for the digital channel.
