Industry_
Design & Home Decor
Technology_
Shopify
Zafferano blends innovative design and craftsmanship in lighting and home decor. Together we transformed this excellence into a unique, high-performance digital experience.
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Objectives
Strengthen the brand's digital presence
Our collaboration with Zafferano started with a careful digital assessment, with the goal of reinforcing the bran's positioning as a leader in the design and home decor segment. We worked to integrate and streamline the brand's online presence, improving the buyer experience and conveying Zafferano's distinctive values to the digital channel.
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Strategy
A unified digital ecosystem
After an in-depth assessment of its digital presence, we integrated three websites into a single official store, optimizing brand management and ensuring consistency. Equally importantly, we defined a commercial plan, product diversification and trained the in-house team, which are all key elements to ensure sustainable growth and ongoing improvement of performance.
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Implementation
Coordination for performance growth
Our E-commerce Management team desiged online store operations to optimize inventory and continually adapt product diversification startegies based on performance. By aligning digital retail, performance marketing and e-mail marketing we ensured consistency and tangible results, consolidating Zafferano's presence on the digital market and reinforcing client relationships thanks to an integrated, cross-functional strategic management approach.
A Digital Retail strategy designed to increase e-commerce sales in an efficient and sustainable way, thanks to a data-driven approach.
online revenue
ad campaign revenue
e-mail-driven website traffic