Industry_
Fashion and Accessories
Technology_
Shopify
The art of quiet luxury comes to life and is told through a unique and engaging digital journey that blends style, elegance and innovation.
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Objectives
From project to growth
Since 2020, we have supported Seventy in the development of is digital ecosystem with the goal of consolidating its position in the quiet luxury sector, enhancing its identity and delivering an online experience worthy of its sartorial heritage.
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Strategy
Full-funnel approach
We act as a full strategic partner, combining strategic vision and execution. We manage e-commerce assortment and merchandising, collaborate with the marketing team during buying cycles and support key commercial decisions. At the same time. we coordinate a full-funnel strategy that integrates SEO, digital advertising and email marketing, ensuring that communication is alwasy measurable and coherent with business goals. This approach has enabled us to inprove performance, strengthen positioning and lay the foundations for sustainable, long-term growth.
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Implementation
A new digital phase
In 2025 we started a new project phase, guiding the online shop's replatforming from Adobe Commerce to Shopify. With this transition we provided the brand with a more agile, scalable platform that aligns with its omnichannel vision. We completely redesigned the website's architecture, refreshed the design and optimized international market management, supporting the brand's retail expansion both in Italy and abroad.
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Focus on
Shop the Look
One of the distinguishing features of the project is the Shop By Look section, devised as a strategic tool to improve the buyer experience and guide conversion. Thanks to this function, users can explore and buy full outfits, enjoying an online experience that is similar to buying in a physical store. This way, we accompany the client on a more immersive customer journey, strengthening Seventy's positioning and creating a more direct connection between style, collection and brand identity.
We developed a solid and cohesive digital ecosystem, now embarking on a new phase with the migration to Shopify and an amnichannel approach.
online revenue
organic earnings
earnings from ad campaigns