Industry_
Beauty & Fragrances
Technology_
Shopify
Gritti Fragrances represents the essence of Italian artisanal perfumery, and our mission is to express this unique identity across the digital landscape.
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Objectives
Expanding the brand’s impact in the digital space
The Gritti Fragrances project emerged from the need to strengthen the brand’s digital presence and deliver an elevated, immersive shopping experience. At the core of the initiative is a new Shopify e-commerce platform, designed to showcase the maison’s artistic character while providing full autonomy in managing editorial content.
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Strategy
Unlocking the full value of the brand
The strategy focused on bringing the brand’s universe to life, seamlessly combining aesthetics with functionality. The website was redesigned to optimize navigation, using a modular architecture that ensures both visual coherence and a smooth, intuitive shopping experience.
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Implementation
Tailored digital elegance
The new website features a sophisticated creative concept, inspired by the bottles' sculptural forms and the way light moves through the fragrances, using a palette of black, gold, sand, and white. The user experience is modular and flexible: the homepage hosts narrative content, images, and videos, while the product pages present the fragrances in an immersive and emotionally engaging way.
The result is an elegant and high-performing e-commerce platform that clearly captures the artistic essence of Gritti Fragrances.