Industry_
Beauty & Fragrances
Technology_
Shopify
A collaboration that aims to transform the Astra Make-Up digital experience, blending tech innovation and creativity.
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Objectives
Digital identity and international growth
Strengthen the brand's digital identity and enhance user experience through an advanced online ecosystem, consolidating the brand's international presence and supporting expansion into foreign markets with a platform that reflects Astra Make-Up's values.
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Strategy
Online evolution and brand consolidation
We developed a new international website on Shopify and refreshed the Italian website, improving its navigation, catalogue and UX. We introduced multilingual content and video tutorials to highlight products, together with a dedicated editorial plan for the blog in order to improve SEO and brand awareness.
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Implementation
Platform and advertising for growth
We designed an intuitive, high-performance platform with targeted technical and visual updates. At the same time, we launched conversion and online sales campaigns on Google and Meta Ads.
We designed an effective and cohesive digital ecosystem that drives brand growth and strengthens its presence in the global beauty market.