Industry_
Sportswear
Technology_
Adobe Commerce
United as a team, we work every day to accelerate awareness and performance of the brand's online store.
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Objectives
Drive digital growth in the European market
Developing the brand's online presence in Europe, to achieve the brand's desired digital positioning. An ambitious challenge in a complex, ultracompetitive market, which we have been tackling since 2019 in complete synergy with VF Corporation (multinational group which the brand belongs to) and the Altra Running EMEA team.
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Strategy
Digital expansion for the launch in Europe
Following rapid growth in the USA, Altra Running took on the European market with a brand awareness that lagged behind competitors. For the launch of its first European e-commerce, we focused on expanding digital asseets - target audience and database - through a targeted Digital Marketing and SEO strategy.
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Implementation
Integrated management for continuous growth
For over 5 years we have worked closely with the brand, turning strategy into real-world actions that improve the buyer experience: from rolling out new functionalities to developing the email automation workflow and optimizing merchandising, logistics and deliveries. A constant adjustment of all touchpoints to support the brand's growth on the European market.
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Focus on
Shoe Expert
To meet the technical information needs of expert users, such as Ultra Trail athletes or consumers with specific needs, we introduced the Shoe Expert service: a team of product testers that directly know the products and can provide focused and knowledgeable support. In six months, over 2.600 tickets were resolved, with a high level of satisfaction that led to numerous sales following consultancy.
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Focus on
Decathlon
For Altra Running we developed a shared marketplace strategy, starting with the Italian market by integrating inventory and content with Decathlon, the leading European sportswear platform, in alignment with the .com website. In collaboration with the rand, we analyzed categories, articles and pricing policies, selecting a competitive assortment dedicated to the running segment. We are currently rolling out activities to enter the German market and support for the automation of the returns process via Label in the Box.
Together we are looking to consolidate the brand's digital presence in the future, supporting Altra Running through every phase, from strategy to execution. T
increase in AOV
online revenue
increase user database