Living the style
We design magic online
Casual-chic fashion icon Ottod’ame aimed to bring the brand values into an emotional online shopping experience, taking customers to a journey into seasons, collections and evocative impressions.
Immersive dream
There is always a story to be told
Within the Collections, we presented every season not only through the single garments but also with inspirations, moods and backstage captions. We translated the values of a brand that sees fashion as an expression of personality, with a storytelling that reveals the background of a creative process.
Unstoppable reality
A positive collaboration
After only one year of collaboration with FiloBlu, Ottod’ame online sales increased by 213% compared to the previous year. In 2017 the Outlet section was introduced, and the e-store recorded +57% in sales. In 2018 the evolution towards an omnichannel approach, integrating the online stock in real time with the B2B one, contributed to a sales increase of 80%. In 2019 we launched the Marketplace and the “Shop by look” section, offering customers a new engaging shopping experience. Fashion never sleeps. Neither do we.
Customers centered
Immersive experience
The customer journey of the virtual boutique is designed to make customers feel like the true protagonists of the story. A personalized showcase that adapts to the seasons and to previously made choices, a fluid and responsive navigation: this is what makes Ottod’ame online shopping experience unforgettable.
