We design magic online
Casual-chic fashion icon Ottod’ame aimed to bring the brand values into an emotional online shopping experience, taking customers to a journey into seasons, collections and evocative impressions.
There is always a story to be told
Within the Collections, we presented every season not only through the single garments but also with inspirations, moods and backstage captions. We translated the values of a brand that sees fashion as an expression of personality, with a storytelling that reveals the background of a creative process.
A positive collaboration
After only one year of collaboration with FiloBlu, Ottod’ame online sales increased by 213% compared to the previous year. In 2017 the Outlet section was introduced, and the e-store recorded +57% in sales. In 2018 the evolution towards an omnichannel approach, integrating the online stock in real time with the B2B one, contributed to a sales increase of 80%. In 2019 we launched the Marketplace and the “Shop by look” section, offering customers a new engaging shopping experience. Fashion never sleeps. Neither do we.
The customer journey of the virtual boutique is designed to make customers feel like the true protagonists of the story. A personalized showcase that adapts to the seasons and to previously made choices, a fluid and responsive navigation: this is what makes Ottod’ame online shopping experience unforgettable.