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ottod’Ame, the women’s clothing brand from Tuscany, has overhauled its online boutique with FiloBlu in order to bring out the very best of its history, essence and collections.

The ottod’Ame online store has been developed on the Magento platform and its management has been fully outsourced. The website features a powerful e-commerce engine based on cutting-edge programming and user-friendliness standards. This aspect is blended with a more narrative experience in a corporate section that promotes the tale of the brand.

The design is fully responsive so that it is totally accessible to everyone, including users of mobile devices. Large amounts of room are dedicated to pictures, moods and the looks from the collection.

FiloBlu’s remit includes online store management, web marketing and social media management, as well as integration with Adyen for payment management and with NetSuite for business management.

In addition to online channels, Adyen allows other payment options to be integrated in e-commerce projects, including multichannel, POS and mobile systems, not to mention the platform’s built-in tools. Its array of services can make a big difference by cutting internal financial reconciliation costs and optimizing the conversion rates of a number of projects for individual countries.

NetSuite is the world’s leading integrated cloud business software suite, as included in the Gartner Magic Quadrant. It can be used for managing separate accounts for every nation, customer care, invoicing, bookkeeping, real-time stock control, user profiling and campaigns targeting groups and individual segments, as well as multichannel purchasing (from brick-and-mortar stores to e-commerce and vice versa).

The online boutique will be opened worldwide immediately in order to support the Tuscan brand as it embarks on an international expansion drive. It will be available in Italian and English.

The brand creativity work was done in partnership with Almagreal, while Manuele Geromini and Laura Villa Baroncelli were behind the campaign photos.