All of the excellence and allure of the most attractive sports cars in the world can be found in the Automobili Lamborghini Collection: contemporary style and sophisticated detailing and workmanship, with the passion of the sign of Taurus. An exciting new take on Italian-made male style is presented in the Classic, Casual and Squadra Corse lines and the exceptional special editions.
Exactly 100 years since the birth of Ferruccio Lamborghini, the founder of the famous brand, the company from Sant’Agata Bolognese has chosen the specialist firm FiloBlu as a strategic partner to give a facelift to its e-commerce store. The website has been completely overhauled and given an exclusive, fashionable flavour. The new website is broken down into the three distinctive sections in the collection – Classic, Casual and Squadra Corse – so that customers can immediately be steered into the areas that best reflect their tastes.
There is a particular focus on special editions produced in co-branding projects with illustrious partners, with dedicated pages for an array of capsule collections.
One brand new feature is the “Shop by Car” section, where customers can buy clothing and accessories based on famous sports cars. In addition, there is a “Shop by Look” section presenting complete outfits in quintessential Automobili Lamborghini style.
The shopping element plays a prominent part in the overall experience, thanks to a sidebar that presents the products from the campaign images right from the time the homepage opens.
Italian, English and Japanese versions of the store are available and it is possible to buy items in over 60 countries and ten currencies. It has been entirely produced with Magento and it goes without saying that it is responsive. The products are easy to buy thanks to the One Step Checkout and integration with Adyen, which supports all of the main international payment systems. In addition to the online channel, there is the scope for additional payment options to be integrated in the future, including multichannel, POS and mobile systems.
All processes are organized with NetSuite: the world’s leading integrated cloud business software suite, as included in the Gartner Magic Quadrant. It can be used for managing separate accounts for every nation, customer care, invoicing, bookkeeping, real-time stock control, user profiling and campaigns targeting groups and individual segments, as well as multichannel purchasing (from brick-and-mortar stores to e-commerce and vice versa).