Love without borders
LET'S START WITH OUR GOALS
Amarossa is innovation and love for the planet. Pushing the boundaries of this love, using new technologies to promote sustainability, is the goal we started from to create a project that would combine Blockchain, Web 3.0, and Metaverse technologies with environmentally sustainable development.
The Infinite Loop collection
A SHOE MADE OF THE FUTURE
Our idea: to enhance the circularity at the base of Amarossa shoes, creating a circular model that can be replicated to infinity thanks to Blockchain technologies, and that can be worn anywhere, even in the Metaverse. This is how we created Infinite Loop, the first product capsule collection made in Italy, in which each model that is purchased physically is paired with an NFT and a digital model that can be worn in Decentraland.
Planning and coordination
A VIRTUOUS LOOP, EVEN IN EXECUTION
We have covered every detail in this innovative project. From prototyping the NFTs, to the communication plan to increase Infinite Loop’s visibility, we coordinated everyone involved, planning strategic operations, technological integrations and digital marketing initiatives to maximize the project’s impact.
The campaign ecosystem
OUR WATCHWORD: SYNERGY
In addition to creating the NFT collection and 3D model for Decentraland, we optimized the customer journey to simplify the experience. To present the collection, we created a dedicated landing page in the Metaverse, defined an SEO strategy for the brand’s site, and planned communication on social media and digital PR, from teasing to post-live.
Strategic partnerships
GOING FAR, TOGETHER
To integrate the blockchain and create NFTs, we worked with our technology partners EZ Lab and Koinhub. With EZ Lab, we certified the environmental sustainability of the Amarossa manufacturing chain using the Algorand blockchain and an NFC tag, and with Koinhub, we created the exclusive NFT collection on the Polygon blockchain and the 3D model to be worn in Decentraland.
