The superior craftsmanship of luxury footwear that is proudly made in Italy.
The perfect blend of tradition and innovation.
A new design and a specially tailored data suite for a personalized, omnichannel customer experience.
1/6 Encapsulating excellence
The visual appeal, quality and distinctive designs of Santoni’s creations are highlighted by eye-catching pictures, special pages and fresh written and video content in the new e-store, which can be found at santonishoes.com.
2/6 Cutting-edge look and functions
The redesign process involved not only overhauling the look and feel of the e-boutique, but also enhancing one of its most distinctive features: the configurator.
In the #MYSANTONICOLOURS section, customers can create their own pair of personalized double monk shoes. It takes just a few clicks to select a model, colours and initials to be added to the sole.
3/6 Designing for everyone
The Santoni website complies with WCAG 2.0 (Web Content Accessibility Guidelines, level A) for visually impaired people. In addition, subtitles are provided for the On Beauty campaign videos, so they are accessible to people with hearing impairments, as well as people who cannot or do not want to listen to the sound.
4/6 A distinctive view for every user
The Santoni e-boutique has been created to meet the expectations of users and offer a smooth, personalized browsing experience. For example, the way in which users interact with the e-store contents is noted so that on subsequent visits they can be presented with a home page dedicated to Men or a home page dedicated to Women.
5/6 From digital to offline and vice versa
The Santoni e-boutique has a dynamic, integrated multi-stock management system. When a customer selects a product, the availability is checked in both the online shop and the company’s brick-and-mortar stores. In addition, thanks to an out-of-stock notification system, customers can ask to be informed if products, sizes and/or colours that are temporarily unavailable on the website come back into stock.
6/6 Business intelligence
Thanks to a business intelligence suite developed by FiloBlu, Santoni can collect and monitor sales data about products of all kinds in order to assess results and plan its next steps. It makes it possible to send each customer the right message, at the right time, through the right channel.
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