• focus on:


Highly desirable bejewelled shoes
with the perfect blend of tradition, innovation, craftsmanship,
excellence and creativity.

Focus on
Integrated Strategy

FiloBlu developed the brand’s first online boutique, with the aim
of creating an integrated multichannel strategy that revolves around
the customers.

  • 1/7 Identifying the Brand Personas

    The brand’s consumers were analysed using data from a number of touchpoints (such as orders, social networks and databases) and behaviour profiles were created as the starting point for the definition of a strategy.
  • 2/7 User Experience

    The UX Designer and Art Director worked in total synergy to create an online boutique that conveys the quintessential René Caovilla sensations and values, with a special focus on the shopping experience.
  • 3/7 Personal Shopping Assistant

    A team of personal assistants helps customers with their shopping like real shop assistants, checking if shoes are available in the brick-and-mortar stores and looking for information about the different products.
  • 4/7 Multi Stock

    The online boutique offers customers products and sizes that are available in both the dedicated online warehouse and the brand’s brick-and-mortar stores. If a customer buys a pair of shoes that is in stock in a brick-and-mortar store, the staff of the shop in question will be informed and they will send the products to the warehouse, which will take charge of the order.
  • 5/7 Delivery Options

    René Caovilla supports sales and aims to penetrate strategic markets by offering free shipping shopping every day.
  • 6/7 Social Wall

    #CaovillaDream is a new social wall that has been designed to offer users of the online store a similar experience to Instagram, with the added possibility of buying the products shown in the pictures in just a few clicks.
  • 7/7 Seen on Instagram

    Thanks to integrated strategic coordination, brand awareness activities also make a crucial contribution to digital sales results. A “Celebrities” section has been created on the website to make it easy for users to buy the shoes worn by the stars in the brand’s online store.

Let’s talk!

Dialogue. Confront each other. Exchange ideas. Get to know one another.
A meeting is always an asset.

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