The image of the peuterey.com e-shop was completely overhauled, starting with the homepage, where a lot of space and prominence was given to the advertising campaigns and communication content created by the brand.
2/6 UX and usability
Everything about the online store revolves around the consumer’s shopping experience thanks to a meticulous initial UX analysis that led to the development of a platform that meets both the business objectives and the expectations of customers.
3/6 Brand storytelling
The redesigned website provides fresh space and gives broader visibility to the brand’s corporate content. Dedicated sections were created to tell the story of the brand, its values and the qualities that make it unique.
4/6 Product profiles
The product profiles really highlight the qualities of the items in the Peuterey range. They have been specially designed and produced to emphasize the key distinguishing features that have always made the brand unique and inimitable.
5/6 Shop by Mood
The Shop by Mood option allows users to explore an ever-changing array of fresh seasonal trends. The way in which they experience the collection varies constantly thanks to regular additions to the site that can really grab their attention.
In order to promote the international development of the brand, a dedicated mini-site for the United Kingdom and the United States was opened on Amazon, which is one of the top international marketplaces. The project began with strategic and operational development and continued with integration between the e-commerce platform and the marketplace, as well as production of shop-in-shop content, and then everyday management of the store and digital marketing campaigns.
FiloBlu alongside Peuterey in the fulfillment and development of the company’s digital projects: a collaboration that began with the launch of the new website, completely renewed in the image.
Giulia Cassano, Project Manager – FiloBlu