• focus on:

    O bag

Fun, light and colourful O bag modular bags are designed
for those who love to create their own style.

Focus on

The cornerstone of O bag’s new digital strategy is the e-store, which has been redesigned by FiloBlu with an innovative outlook revolving around the user experience.

  • 1/5 A new, more interactive website

    The first step in the strategic and operational partnership between O bag and FiloBlu was redesigning the obag.eu, which has been made smarter and more user friendly.
  • 2/5 A more engaging customer experience

    The integrated configurator on the product pages can be used to personalize bags and accessories with just a few clicks. The individual components of bags, backpacks, wallets, sunglasses and watches are available in a wide range of colours and they can be mixed and matched however customers like.
  • 3/5 Another option: gift cards

    Practical, versatile and easy to use, gift cards are proving more and more popular with users. This was underlined by a 42% increase in Black Friday sales in 2019 compared to the previous year. Five different types of gift card are available in the new O bag e-store: four for set amounts and one for a variable amount.
  • 4/5 Integrated service

    In addition to advice, FiloBlu provides a wide range of operational services. As part of its partnership with O bag, it has taken charge of all aspects of international logistics, DEM campaign development, SEO services, merchandising and the everyday running of the online store and the customer care service in Italian, German, Spanish and English.
  • 5/5 A global investment

    FiloBlu manages the marketing plan in accordance with commercial initiatives conceived in tandem with O bag. The marketing campaigns encompass a range of channels, thus ensuring that they cover the different stages of the buying process, help to expand the contacts database and enhance brand awareness.

Let’s talk!
Dialogue. Confront each other. Exchange ideas. Get to know one another.
A meeting is always an asset.

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