Italian expertise and Parisian allure
come together in L’Autre Chose’s sophisticated, versatile style.
FiloBlu has developed a digital omnichannel project for L’Autre Chose, in order to launch the brand on an international scale.
The layout of the new L’Autre Chose digital platform was entirely designed by FiloBlu to give a global profile to the brand. The refined, contemporary style of the website caters to the sophisticated tastes of the female target customers.
2/6 Shopping Experience
The main strength of the new digital platform is a flowing shopping experience with complementary corporate and e-commerce contents, whose polished effect satisfies both image and shopping needs.
3/6 Strategy & Operations
FiloBlu coordinates every stage of L’Autre Chose’s digital initiative, from strategic consulting to executive management. It is responsible for everything from drawing up a business plan for the online shop that complements the brand’s offline activities, to producing dedicated marketing campaigns for online sales.
4/6 Buying & Merchandising
A Retail Manager takes charge of the buying process for all collections, season after season. It is necessary to take into account seasonal trends, the brand’s iconic products and sales analyses in order to make the choices that are best suited to the target customers and the brand’s objectives.
The new lautrechose.com website was produced on the Magento 2 Enterprise Edition platform. It boasts a dynamic, integrated multi-stock management system that instantly checks the availability of a product when it is selected, looking in both the online shop warehouse and the brand’s brick-and-mortar stores.
In addition, thanks to the out-of-stock notification system, customers can ask to be informed if products, sizes and/or colours that are temporarily unavailable on the website come back into stock.
6/6 Next steps
Perfectly integrating the retail market and e-commerce in a development process for the brand’s international presence, starting with the European market, boosting brand awareness and making the most of the brand equity.
FiloBlu will be alongside the brand throughout the digital repositioning process, drawing up and putting into practice an omnichannel strategy that encompasses Communication, Marketing, Creative and Retail & Store Management, with a single objective throughout: the worldwide growth of the brand.