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E-commerce Digital Analyst



The resource, embedded within the Marketing Department, will configure statistical analysis tools based on project KPI, produce business analysis and reporting, provide decision supported through data analysis.


•  Define the site tracking plan, based on the project KPI
•  Configure the statistical tools and tracking pixels used
•  Test pre and post live tracking
•  Analyze data and make reporting activities
•  Identify business improvement opportunities based on data analysis


•  Excellent knowledge of Google Analytics, configuration and analysis
•  Excellent knowledge of Google Tag Manager
•  Excellent knowledge of Microsoft Excel
•  Knowledge of conversion attribution models
•  Passion for the theme of Data visualization
•  Knowledge of HTML / PHP and Javascript
•  Good knowledge of English, both oral and written

Preferred Reuirements:

•  Knowledge of a/b testing tools
•  Knowledge of tools for Users’ Navigation Analysis (es.Hotjar, Crazy egg)
•  Experience in the management of product feeds
•  Knowledge of relational databases
•  Experience in managing relationships with customers
•  Previous experiences with customers in the Fashion sector

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