Join our Marketing & Communication team, which is dedicated to creating brand awareness-based omnichannel strategies to help brands to expand and establish themselves in new markets. FiloBlu is an ideal partner for brands and retailers looking to develop their businesses on a global scale. It is looking for an Online Advertising Specialist to contribute to international e-commerce projects. The successful candidate will put into practice advertising planning using specially created Google Ads and Facebook campaigns, seeking to achieve the customary conversion rates for e-commerce initiatives.

Job Description:

• Helping to draw up the Digital Marketing strategies for allocated clients: budget, channels, activities and objectives.
• Drawing up advertising plans for a range of channels.
• Putting campaigns into practice and monitoring their progress on a daily basis.
• Constantly striving to achieve turnover objectives.
• Analysing data and identifying new channels and opportunities for improvement.
• Working in tandem with the in-house team and clients to promote growth opportunities.

Technical skills and know-how:

• Excellent knowledge of Google Ads and Facebook Ads.
• Excellent knowledge of Google Analytics.
• Experience of planning and managing campaigns to meet conversion objectives.
• Knowledge of affiliation systems and platforms.
• Copywriting skills for advertising.
• Good interpersonal skills.
• The ability to handle everyday activities independently.
• Good knowledge of English and Italian.

Preferable qualities:

• Google Analytics certification.
• Google Ads certification.
• Familiarity with the Bing, LinkedIn, Yandex and Twitter advertising platforms.
• Experience of working with fashion brands.
• Knowledge of other languages in addition to English and Italian would be viewed positively.