Online Advertising Specialist

Venice/Milan, Full Time

Join our Marketing & Communication team, which is dedicated to creating brand awareness-based omnichannel strategies to help brands to expand and establish themselves in new markets. FiloBlu is an ideal partner for brands and retailers looking to develop their businesses on a global scale. It is looking for an Online Advertising Specialist to contribute to international e-commerce projects. The successful candidate will put into practice advertising planning using specially created Google Ads and Facebook campaigns, seeking to achieve the customary conversion rates for e-commerce initiatives.

 

Job Description:

  • Helping to draw up the Digital Marketing strategies for allocated clients: budget, channels, activities and objectives.
  • Drawing up advertising plans for a range of channels.
  • Putting campaigns into practice and monitoring their progress on a daily basis.
  • Constantly striving to achieve turnover objectives.
  • Analysing data and identifying new channels and opportunities for improvement.
  • Working in tandem with the in-house team and clients to promote growth opportunities.

 

Technical skills and know-how:

  • Excellent knowledge of Google Ads and Facebook Ads.
  • Excellent knowledge of Google Analytics.
  • Experience of planning and managing campaigns to meet conversion objectives.
  • Knowledge of affiliation systems and platforms.
  • Copywriting skills for advertising.
  • Good interpersonal skills.
  • The ability to handle everyday activities independently.
  • Good knowledge of English and Italian.

 

Preferable qualities:

  • Google Analytics certification.
  • Google Ads certification.
  • Familiarity with the Bing, LinkedIn, Yandex and Twitter advertising platforms.
  • Experience of working with fashion brands.
  • Knowledge of other languages in addition to English and Italian would be viewed positively.
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