Join our Marketing & Communication team, which is dedicated to creating brand awareness-based omnichannel strategies to help brands to expand and establish themselves in new markets. FiloBlu is an ideal partner for brands and retailers looking to develop their businesses on a global scale. It is looking for an Online Advertising Specialist to contribute to international e-commerce projects. The successful candidate will put into practice advertising planning using specially created Google Ads and Facebook campaigns, seeking to achieve the customary conversion rates for e-commerce initiatives.
- Helping to draw up the Digital Marketing strategies for allocated clients: budget, channels, activities and objectives.
- Drawing up advertising plans for a range of channels.
- Putting campaigns into practice and monitoring their progress on a daily basis.
- Constantly striving to achieve turnover objectives.
- Analysing data and identifying new channels and opportunities for improvement.
- Working in tandem with the in-house team and clients to promote growth opportunities.
Technical skills and know-how:
- Excellent knowledge of Google Ads and Facebook Ads.
- Excellent knowledge of Google Analytics.
- Experience of planning and managing campaigns to meet conversion objectives.
- Knowledge of affiliation systems and platforms.
- Copywriting skills for advertising.
- Good interpersonal skills.
- The ability to handle everyday activities independently.
- Good knowledge of English and Italian.
- Google Analytics certification.
- Google Ads certification.
- Familiarity with the Bing, LinkedIn, Yandex and Twitter advertising platforms.
- Experience of working with fashion brands.
- Knowledge of other languages in addition to English and Italian would be viewed positively.