The resource, embedded within the Marketing Department, will configure statistical analysis tools based on project KPI, produce business analysis and reporting, provide decision supported through data analysis.
Job Description:
• Define the site tracking plan, based on the project KPI
• Configure the statistical tools and tracking pixels used
• Test pre and post live tracking
• Analyze data and make reporting activities
• Identify business improvement opportunities based on data analysis
Requirements:
• Excellent knowledge of Google Analytics, configuration and analysis
• Excellent knowledge of Google Tag Manager
• Excellent knowledge of Microsoft Excel
• Knowledge of conversion attribution models
• Passion for the theme of Data visualization
• Knowledge of HTML / PHP and Javascript
• Good knowledge of English, both oral and written
Preferred Requirements:
• Knowledge of a/b testing tools
• Knowledge of tools for Users’ Navigation Analysis (es.Hotjar, Crazy egg)
• Experience in the management of product feeds
• Knowledge of relational databases
• Experience in managing relationships with customers
• Previous experiences with customers in the Fashion sector