Job Description
The CRM Manager has technical and Digital Marketing skills and is in charge of managing and updating the Clients’ CRM platforms. At the same time, he/she provides the Customer Relationship Management a strategic approach in terms of customer-centric logics.
Main responsibilities:
- Analysing clients’ architectures and internal flows, developing and implementing CRM projects
- Managing Client Databases and CRM platforms
- Analysing and subsequently structuring a strategic approach to the CRM in terms of customer-centric logics;
- Implementing, maintaining and updating the main platforms such as Hubspot, SalesForce and the like;
- Close cooperation with the whole Marketing team and retail department;
- Active involvement in the strategy and definition of the activities related to client Database (DEM, Automation, etc.)
Requirements:
- Degree in Digital Marketing, IT and/or IT system technician diploma;
- Master’s Degree and/or advanced training in Digital Marketing;
- Proven experience in the described or similar position;
- Excellent oral and written knowledge of Italian;
- Knowledge and passion for the digital world and developing trends;
- Outstanding interpersonal and communication skills;
- Teamwork skills;
- Proactive.
Plus:
- Salesforce Sales Cloud certification
- Salesforce Marketing Cloud certification
- Hubspot certification