Email Marketing & CRM

For every new project, we analyzeemail channel performance, what the acquisition touchpoints are, and how leads are nurtured, contacted, and segmented across the various stages of the customer lifecycle. Starting with this analysis, we design the email marketing strategy.

Through marketing automation, we communicate in the right way at the right time, strengthening brand trust from the early stages, collecting useful information to create value, and reactivating dormant users.

We manage an ecosystem of platforms, data sources, and data workflows from every touchpoint in the customer lifecycle: marketing, sales, ecommerce, and customer care. The goal is to improve the relationship with the end customer by tracking interactions against short-, medium-, and long-term objectives.

Unlike broadcast channels - TV, radio, and out-of-home - direct email marketing calls each user by name, knows when they are most likely to read, and adapts the message to the stage of the relationship.

SMS marketing is currently the direct channel with the highest growth rate, and also one of the least explored by brands. We use it as a strategic tool: users are looking for more immediate and relational contact, and SMS responds precisely to that need.

We identify timing, tone of voice, and the communication approach that best suits the target audience and aligns with the brand’s positioning.

We start by validating consent collection and database governance, then profile the audience into strategic segments based on engagement rate and historical data, identifying the information that needs to be integrated over time.