Amazon
Marketplace.

 

Amazon Marketplace è una sorta di grande centro commerciale,
che mette a disposizione degli spazi virtuali per prodotti e negozi d’altri. Tale piattaforma
non gestisce però il processo di vendita, lo facilita.

FiloBlu subentra proprio qui, mettendo a disposizione le proprie
competenze strategico-operative e gli strumenti adatti per far raggiungere a Brand e Retailer
risultati straordinari su questo canale.

Amazon Marketplace è una sorta di grande centro commerciale,
che mette a disposizione degli spazi virtuali per prodotti e negozi d’altri. Tale piattaforma
non gestisce però il processo di vendita, lo facilita.

FiloBlu subentra proprio qui, mettendo a disposizione le proprie
competenze strategico-operative e gli strumenti adatti per far raggiungere a Brand e Retailer
risultati straordinari su questo canale.

Why Amazon today?

90%
Product research on Amazon
49%
US e-commerce share
22%
EU e-commerce share
2.6
(mld) Average monthly global traffic

Our numbers on Amazon.

+120%
1° year growth
+100%
2° year growth
27%
E-commerce share

Our wide range of tailored services.

Our methodology.

One-Stop Solution for Brands.

  • 01. Analysis

    Analysis of market insights, brand presence and competitors benchmark to define the best positioning strategy on Amazon.

  • 02. Setup

    Professional selling account on boarding & setup, through the implementation of complete information on all selling aspects.

  • 03. Contents

    High-level positioning on Amazon through tailored contents for an enhanced shopping experience similar to a high-level boutique.

  • 04. Management

    Daily store analysis & management, customer support, logistics operation and dedicated marketing activities.


  • Analysis:
    Data Driven Approach.
    This activity helps the Brand in the definition of the main steps to approach the
    Amazon channel on the specific market, reducing risks and optimizing investments.


    Market Analysis
    Identification of Brand potential and current market situation, in order to understand
    the key elements to adopt in the definition of trajectory.


    Benchmark on Competitors
    Analysis of competitors, highlighting the best practices and identifying all the communication activities to set up, providing a proper a benchmark with the other Brands.


    Trajectory Definition
    Definition of the plan to position the brand on Amazon, illustrating the channel onboarding or optimization steps and creating a dedicated commercial plan including communications and marketing activities.


  • Setup:
    Integrated Amazon selling structure.
    A tailored brand positioning on Amazon starting from an analysis of the most relevant selling aspects in oder to prepare all the necessary data for a professional selling with optimized seller information.


    Professional account setup

    • Catalogue analysis for full value mapping and optimization and the creation of a listing
    structure based on Amazon BTG requirements.

    • Additional products information implementation based on customers research of the
    product.

    • Amazon specific tools to analyze and optimize user listing navigation.


    Onboarding preparation

    • Positioning on the platform through FiloBlu’s system integrator or through a direct
    catalogue upload.

    • Professional selling account setup and brand registry on Amazon.

    • Complete order management and logistics structure implementation (FBA and/or FBM).

    • Administrative and invoicing settings for each specific market and financialregulation.


  • Contents:
    High level e-boutique.
    The content strategy is based on conveying the necessary emotions to the customer to maximize the conversions and improve cutomer’s loyalty, thank to an extreme care on the products’ information & display and registered brand with an official Amazon store and corporate contents on the product page.


    Professional product page
    The creation of a professional product page on Amazon is the key to maximize the conversions. For this reason, for each product we analyze the most relevant information for the client and we create & implement all the informations and contents necessary to display the product in the best way.


    Registered Brand and Official Store
    Professional positioning on Amazon we registered brand for ownership on the brand & product contents and for enhancing the products authenticity. The brand experience on Amazon is optimized by the creation of an Official Amazon Store which increases the brand equity and enhances the user experience.


    Enhanced product contents
    In addiction to the main product information, we create an enhanced product page through the implementation of emotional & corporate contents. We focus on the products’ main features & details by telling its story and the story of the brand through text, images and video contents directly on the product page.

Official Brand’s Amazon Store.

www.amazon.com/brand

Creiamo uno store in linea con l’immagine e il DNA del Brand
per favorire una presenza online omogenea su tutti i canali di vendita presieduti. Ogni progetti ha il suo team dedicato,
per garantire un continuo contatto col Brande condividere KPI e strategie
(Business Strategy trimestrali e Business Review review mensili)

Key factors

  • E-store experience: 3 level navigation menu, interactive & corporate.
  • Enhanced catalogue & products display.
  • Desktop & Mobile ready layout.
  • Multiple pages for optimizing the users’ navigation.

Benefits

  • Possibility to drive user’s navigation & experience through the store.
  • Brand’s official e-boutique contents & layout recall.
  • Opportunity for promotional & communication activities.
  • Store traffic driven from products detail page.

Creiamo uno store in linea con l’immagine e il DNA del Brand
per favorire una presenza online omogenea su tutti i canali di vendita presieduti. Ogni progetti ha il suo team dedicato,
per garantire un continuo contatto col Brande condividere KPI e strategie
(Business Strategy trimestrali e Business Review review mensili)

Key factors

  • E-store experience: 3 level navigation menu, interactive & corporate.
  • Enhanced catalogue & products display.
  • Desktop & Mobile ready layout.
  • Multiple pages for optimizing the users’ navigation.

Benefits

  • Possibility to drive user’s navigation & experience through the store.
  • Brand’s official e-boutique contents & layout recall.
  • Opportunity for promotional & communication activities.
  • Store traffic driven from products detail page.

Management.

On-platform tailored services.

A current channel management and customer support are the key aspects to reach good performances on Amazon.
For this reason FiloBlu offer a full
management on Amazon, including a dedicated commercial plan,
and a high-level customer assistance.

Commercial Plan

Teniamo in considerazione il calendario commerciale del Brand che decide di approcciare il canale Amazon in modo da integrarlo con le attività promozionali previste da Amazon.

Store Management

  • Daily store & listing check, stock synchronization and inventory overview sulla base di un’analisi puntuale all’interno del canale delle variabili chiave che li caratterizzano (gusti degli utenti, tendenze, ricerche e offerta dei competitor).
  • Channel management based on a shared Amazon dedicated commercial plan.
  • Constant analysis of performances & seller ranking and creation of detailed kpi reports.

Customer Care

  • Complete on platform 1° and 2° level customer support.
  • Full orders, logistic operations & returns management.

A current channel management and customer support are the key aspects to reach good performances on Amazon.
For this reason FiloBlu offer a full
management on Amazon, including a dedicated commercial plan,
and a high-level customer assistance.

Commercial Plan

Teniamo in considerazione il calendario commerciale del Brand che decide di approcciare il canale Amazon in modo da integrarlo con le attività promozionali previste da Amazon.

Store Management

  • Daily store & listing check, stock synchronization and inventory overview sulla base di un’analisi puntuale all’interno del canale delle variabili chiave che li caratterizzano (gusti degli utenti, tendenze, ricerche e offerta dei competitor).
  • Channel management based on a shared Amazon dedicated commercial plan.
  • Constant analysis of performances & seller ranking and creation of detailed kpi reports.

Customer Care

  • Complete on platform 1° and 2° level customer support.
  • Full orders, logistic operations & returns management.

How to reach the maximum
performances on Amazon?

SEO Optimization

  • Products keywords extraction from Amazon users real queries (using specific analytic tools for Amazon).
  • SEO keywords implementation in the products’ implementation.
  • A9 SEO relevant products filed optimization.

Advertising

  • Definition of the objectives of the marketing plan based on Amazon trend, brand’s commercial plan and market insights.
  • Creation of the marketing plan structure through a strategic products & campaign grouping and choosing the right targeting based on Amazon users’ queries.
  • Continuous analysis of campaign performances to define all the optimization activities in order to reach the maximum ROI.

64%
Sales growth in the trimester
after SEO optimization.

x5
Increase of sales on SEO
optimized products.

SEO Optimization

  • Products keywords extraction from Amazon users real queries (using specific analytic tools for Amazon).
  • SEO keywords implementation in the products’ implementation.
  • A9 SEO relevant products filed optimization.

Advertising

  • Definition of the objectives of the marketing plan based on Amazon trend, brand’s commercial plan and market insights.
  • Creation of the marketing plan structure through a strategic products & campaign grouping and choosing the right targeting based on Amazon users’ queries.
  • Continuous analysis of campaign performances to define all the optimization activities in order to reach the maximum ROI.

Advertising

64%
Sales growth in the trimester
after SEO optimization.

Advertising

x5
Increase of sales on SEO
optimized products.

Defining the correct
advertising strategy.

The most efficient way to reach the maximum performances on Amazon’s is implementing the correct on-platform Advertising strategy.
FiloBlu provides a strategic advertising management by defining a dedicated marketing plan
and choosing the correct targeting & marketing objectives.

8.5
Return on advertising spend
+43%
Performance improvement
+41%
Campaign conversion rate
+70%
Advertising sales growth

Contact us

Start now your Amazon journey with us:
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