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Paloma Barceló

Paloma Barceló, made in Spain luxury footwear brand, has chosen FiloBlu to overhaul its online boutique.

The maison’s heritage, craftsmanship and exclusive collections are enhanced by the new platform.

Paloma Barceló’s online store is a project developed on a Magento platform and has a full outsourcing management.

This website is not only focused on the corporate section, which is emotional, descriptive and aimed at enhancing the brand’s storytelling;  it is also a powerful e-commerce engine, developed according to cutting-edge programming and usability standards.

The website is fully responsive to be used from mobile devices and to highlight the collection’s pictures, moods and looks.

Alongside the traditional payment methods, an array of dedicated payment systems has been developed for each country, thus allowing to reduce internal financial costs, enhancing conversions on different projects in each country and supporting the Spanish brand in meeting its internationalization target.