New Antony Morato website
Antony Morato is an international brand that is Italian at heart. It has decided to redesign its online store for end customers.
After teaming up to develop a B2B portal for wholesale customers, FiloBlu and Antony Morato have strengthened their ties with the clear objective of establishing greater control over data and a strategic vision.
Thanks to a process that began with analysis of the UX and website user types, Antony Morato currently boasts:
- 13 different websites that cover almost everywhere in the world
- A selection of 5 different languages
Furthermore, international partners have been selected to contribute to operations, such as Adyen for the payment systems, Amazon AWS for server infrastructure management and NetSuite – Oracle for the various in-house management processes.
Distinctive features of the project include:
- A Social Wall that gathers together photos posted on social media and provides links to the products portrayed in the pictures
- Segmentation of the online store customers based on buying habits and organization of dedicated activities.
The work is continuing with Persona analysis in order to make the shopping experience better and better.